Category : Databases and related files
Archive   : QWIKSKED.ZIP
Filename : CALENDAR.QS

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Product Copy

Cover

Product Layouts

Photos

Typesetting

Printing

Mailing Lists

Mailings
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'1st draft copy_M#'Review # 1mM#,'Rewrite|M#

'Design
ŒM#'Prepare Layouts™M#
'Revise¦M#'Preliminary 6N##'ReviseCN#, 'FinalMN#?'Prepare Mechanicals[N#'Prepare SamplesjN#3 'Photos
zN#?'Reshoot ŠN#N'Photos sent to Separator—N#'Prepare Text§N#1 '1st Galleys¶N#?'CorrectionsÄN#

U'1st Color ProofsËN#
b '2nd Color ProofsÛN#
p'Run Catalog JobèN#
t'BindýN#

'Delete old names, add newO# X'Merge/PurgeO#y'First Drop/O#
'Second Drop
7O#New products are written up.

Existing products' copy is
revised (if necessary).
Copy is circulated to:
Product Development
Marketing
Technical Support
Comments from Review # 1
incorporated into PC file
versions of copy.

Second drafts prepared.
Design meeting to brain-storm
cover concepts.

Work up concepts to rough comps.
Meet to focus on selected comps.

Create tight comps (layouts) for
selected concepts.
Meet to fine-tune tight comps.

Select actual covers.

Tighten comps further for photos.
Rough layouts for both new and
old products, taking into account
all page moves.
Refine rough layouts into tight
comps for photos.
Prepare preliminary boards from
final copy and stats of final
photography.
Assemble final boards from
typeset copy and stats of final
photos.

Ship boards to printer 5/18.

Meet with product development to
determine photo needs.

Create and obtain appropriate
photo samples.
Fire up the Camera!

Supervise agency art director on
the set. OK all photo set-ups
before going to film.
This time allowed for reshooting.

But try to get it right the first
time!
This is a deadline.

Very important! Can't be late
with this one without sacrificing
the second color proof.
Agency to spec layouts, and,
finally, actual text of product
presentations and other material.

Agency sends text to typesetter.
Typesetter prepares first galleys.

Agency and company departments
proof all text.
Final, corrected, type prepared.
Printer receives transparencies
and layouts. First proofs
(stripped and in position) are
sent out to company 5/30.
Corrections made to first proofs.

Second proofs sent out and
approved by agency and company.

Catalog is on press for 2 or 3
days.

During this time Art Director,
account rep and company rep are
on site to approve all lots and
check process.
Inkjet addressing and binding for
first drop.

Balance of print run stored on
shop floor to await second
merge/purge.

Review success rate for each
segment.

Decide on segment roll-outs and
new tests.
Service bureau runs merge/purge.

Get final output numbers.

Send final tapes and final matrix
to bindery.
First catalogs mailed.

Second group of catalogs mailed.
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Spring '87 Catalog Production Schedule
Art Department Responsibility